Sensor Tower
Sensor Tower is a digital intelligence company that provides a variety of analytical products and services across global markets, including North America, EMEA, and APAC, with a focus on app and advertising intelligence.
Services
Sensor Tower offers a diverse suite of digital intelligence services, including Ad Intelligence, App Intelligence, Consumer Intelligence, Store Intelligence, and Usage Intelligence. Additionally, they provide specialized services like Integrations & API, Game Intelligence, Pathmatics, Dashboard, Connect, and Retail Media Intelligence. These services cater to various needs in the digital marketplace, from app performance tracking to digital advertising insights. By integrating with business intelligence tools and CRM systems, Sensor Tower enhances data accessibility and utility for its clients.
Global Presence
Sensor Tower operates across multiple regions, including North America, EMEA (Europe, Middle East, and Africa), and APAC (Asia-Pacific). The company maintains offices in the United States, Canada, Japan, Korea, and China. This extensive global presence enables Sensor Tower to provide localized insights and support, ensuring that clients receive relevant and region-specific data and intelligence.
Acquisition of data.ai
Sensor Tower has acquired data.ai, expanding its capabilities in mobile marketing and app intelligence. This acquisition strengthens Sensor Tower’s position in the industry by enhancing its ability to provide comprehensive insights into mobile app performance and marketing effectiveness. The integration of data.ai’s resources allows for more robust data collection and analysis, benefiting clients with deeper and more accurate intelligence.
Consumer Intelligence
Sensor Tower’s Consumer Intelligence service leverages a proprietary first-party panel to offer unfiltered, granular audience data. By employing a global statistical panel that collects data from real people, Sensor Tower ensures that its data is responsibly sourced and privacy-compliant. This approach provides clients with detailed insights into consumer behavior and preferences, aiding in more informed decision-making.
Pathmatics Dashboard and Connect
Sensor Tower’s Pathmatics Dashboard provides comprehensive insights across digital advertising ecosystems in multiple countries. This tool allows clients to monitor and analyze digital advertising performance. Additionally, Pathmatics Connect offers a data feed that integrates digital advertising intelligence directly into clients’ systems, enhancing their ability to leverage this data for strategic planning and execution.