Debra Sumile (Frascarelli)
About Debra Sumile (Frascarelli)
Debra Sumile (Frascarelli) is a seasoned marketing and advertising professional currently serving as the Senior Marketing and Advertising Manager at Servco Pacific Inc. in Honolulu, Hawaii, where she has worked since 2019, following a diverse career in various media and marketing roles across notable companies.
Current Role at Servco Pacific Inc.
Debra Sumile serves as the Senior Marketing and Advertising Manager at Servco Pacific Inc. since 2019. In this role, she leads all media and advertising campaigns across Servco Automotive's various lines of business. She is responsible for spearheading agency negotiations and onboarding new agencies. Additionally, she collaborates with the marketing analytics team to ensure that campaigns are set up correctly and that reporting is accurate. Debra works cross-functionally with web and sales teams to execute go-to-market strategies effectively.
Previous Experience in Marketing and Advertising
Debra has extensive experience in marketing and advertising prior to her current position. She worked at Sony Pictures Entertainment as Media Manager for Home Entertainment from 2014 to 2017 and later as Media Director from 2017 to 2018. Before that, she was employed at PHD as a Supervisor from 2013 to 2014 and as a Senior Strategist from 2011 to 2013. Her early career included roles at Universal McCann as an Assistant Media Planner and Media Planner, as well as an Account Intern at Magnani Continuum Marketing.
Educational Background
Debra holds a Master of Business Administration (MBA) from UCLA Anderson School of Management, which she completed from 2014 to 2017. She also earned a Bachelor of Science in Marketing from DePaul University. Her foundational education was completed at Punahou School, where she graduated from high school. This academic background supports her expertise in marketing and advertising.
Skills and Responsibilities
In her current role, Debra is responsible for reviewing reporting dashboards and analytics tools to provide strategic insights and real-time optimizations. She leads media and advertising campaigns and ensures effective collaboration with various teams. Debra's responsibilities also include overseeing the onboarding of new agencies and managing cross-functional efforts to align marketing strategies with business objectives.
Early Career and Internships
Debra's early career included internships that provided her with foundational experience in the industry. She worked as a PR/Advertising Intern at Telemundo in 2009 and as an Account Intern at Magnani Continuum Marketing the same year. Additionally, she served as a Biology Researcher at DePaul University from 2008 to 2009, which contributed to her diverse skill set.