Beatrice Chow
About Beatrice Chow
Beatrice Chow serves as the Vice President of PR, Publicity & Events at Sesame Workshop, where she applies her expertise in strategic communications and creative problem-solving. With a background in English and History from Binghamton University, she has held various roles in public relations, including significant positions at Sesame Workshop and Gruner + Jahr.
Current Role at Sesame Workshop
Beatrice Chow serves as the Vice President of PR, Publicity & Events at Sesame Workshop. She has held this position since 2023, contributing to the organization's strategic communications efforts. In her role, she applies her expertise in public relations to enhance the visibility and impact of Sesame Street. Her responsibilities include developing and executing public relations strategies that align with the mission of Sesame Workshop.
Previous Experience at Sesame Workshop
Prior to her current role, Beatrice Chow worked at Sesame Workshop for 16 years as the Assistant Vice President of Strategic Communications from 2006 to 2022. She also held the position of Vice President of PR and Publicity for one year from 2022 to 2023. During her tenure, she focused on strategic communications leadership and creative problem-solving to support the organization's initiatives.
Early Career in Public Relations
Beatrice Chow began her career in public relations at Times Mirror Magazines, where she worked as a Public Relations Coordinator from 1994 to 1996. She then transitioned to Gruner + Jahr as a Publicist for eight months in 1996. These early roles laid the foundation for her extensive experience in the public relations field.
Education and Academic Background
Beatrice Chow studied at Binghamton University, where she completed a Bachelor of Liberal Arts with a double major in English and History from 1989 to 1993. Her academic background has equipped her with strong communication skills and a comprehensive understanding of historical contexts, which she applies in her professional roles.
Strategic Communications Expertise
Beatrice Chow applies her strategic communications expertise to develop and execute successful campaigns across entertainment, education, and philanthropic sectors. She forges positive relationships with talent, partners, and media contacts to enhance business outcomes. Additionally, she generates ancillary revenue through strategic communications and partnerships, showcasing the vitality of Sesame Street in the broader licensing and media communities.