Jason Johns
About Jason Johns
Jason Johns serves as the Senior Director of Sales Sponsorship and Strategic Partnerships at Sesame Workshop, where he has worked since 2022. He has extensive experience in marketing and sales, having held various leadership roles at organizations such as ViacomCBS, Tribeca Enterprises, and Major League Baseball.
Work at Sesame Workshop
Jason Johns currently serves as the Senior Director of Sales Sponsorship and Strategic Partnerships at Sesame Workshop. He has held this position since 2022, contributing to the organization's mission through strategic initiatives in sponsorship and partnership development. His role involves leveraging his extensive experience in marketing and sales to enhance engagement and support for Sesame Workshop's projects.
Previous Experience in Marketing and Sales
Prior to his current role, Jason Johns held various positions in marketing and sales across multiple organizations. He worked at Tribeca Enterprises as Marketing Director from 2021 to 2022, where he focused on marketing strategies. Before that, he was with ViacomCBS (BET Networks) from 2016 to 2020, serving as Director of Consumer Marketing & Ticket Sales, where he developed marketing programs to boost revenue. His experience also includes a role as Strategic Marketing Consultant at USA Networks in 2014 and as Senior Manager of Corporate Sales at New York Red Bulls from 2014 to 2016.
Education and Expertise
Jason Johns earned his Bachelor's degree in Marketing from Morehouse College. His educational background provides a strong foundation for his career in marketing and sales. He possesses cross-functional skills in brand development, advertising partnerships, and business analytics, which have been instrumental in his professional roles.
Achievements in Marketing Strategy
Throughout his career, Jason Johns has developed and implemented comprehensive marketing programs that have optimized revenue impact for various events and media campaigns. His proven track record includes promoting customer engagement and brand loyalty through innovative marketing strategies, demonstrating his ability to drive results in competitive environments.
Career at ViacomCBS and MLB
At ViacomCBS (BET Networks), Jason Johns served as Director from 2016 to 2020, where he was involved in consumer marketing and ticket sales. His earlier experience includes a role as Senior Account Executive at Major League Baseball from 2008 to 2012, where he contributed to marketing and sales efforts in the sports industry. These roles have equipped him with a diverse skill set applicable to various sectors.