Jesica Botero
About Jesica Botero
Jesica Botero is the Director of International Brand Marketing at Sesame Workshop, where she has worked since 2021. She has extensive experience in marketing and communications, having held various positions at AT&T, AMC Networks, and Gensler, among others.
Current Role at Sesame Workshop
Jesica Botero serves as the Director of International Brand Marketing at Sesame Workshop. She has held this position since 2021, contributing to the organization's global marketing strategies. In her role, she focuses on enhancing brand presence and driving international growth initiatives. Botero collaborates with various international agencies and teams across more than 15 markets, leveraging her expertise to expand Sesame Workshop's reach and impact.
Previous Experience at AT&T and DIRECTV
Before joining Sesame Workshop, Jesica Botero worked at AT&T as a Marketing Project Manager for DIRECTV from 2015 to 2016. She then advanced to the role of Senior Marketing Manager at DIRECTV from 2016 to 2019. During her tenure, she managed marketing projects and strategies that contributed to the brand's growth in the Greater New York City Area.
Experience at AMC Networks
Jesica Botero held the position of Global Brand Marketing Director at AMC Networks from 2019 to 2021. In this role, she was responsible for overseeing brand marketing initiatives on a global scale. Her work involved developing strategies that aligned with the company's objectives and enhanced its market presence.
Educational Background
Jesica Botero studied at The University of Texas at Austin, where she earned a Bachelor of Journalism in Broadcast News and a Bachelor of Arts in French, both completed between 2007 and 2011. Additionally, she studied at Université Sorbonne Nouvelle, achieving proficiency in French in 2008. This educational background has equipped her with strong communication skills and cultural insights.
Marketing and Communication Expertise
Jesica Botero possesses extensive expertise in strategic communications, particularly in content and product marketing. She has experience in aligning regional teams within complex matrixed organizations, navigating multiple languages and cultures. Her background includes various roles that have honed her skills in developing effective marketing strategies and managing diverse teams.