Jocelyn Negrete
About Jocelyn Negrete
Jocelyn Negrete is the Marketing Manager for LATAM at Sesame Workshop, where she has worked since 2020. With extensive experience in digital marketing and creative strategy, she has coordinated campaigns for major brands and managed creative teams across various industries.
Work at Sesame Workshop
Jocelyn Negrete currently serves as the Marketing Manager for the LATAM region at Sesame Workshop, a position she has held since 2020. In this role, she oversees marketing strategies and initiatives aimed at enhancing the organization's presence in Latin America. Prior to this, she worked as the Events and Marketing Coordinator at Sesame Workshop from 2019 to 2020, where she contributed to the planning and execution of various marketing events.
Previous Experience in Digital Marketing
Before joining Sesame Workshop, Jocelyn Negrete held several key positions in the digital marketing sector. She worked as a Digital Designer Leader at MA - Mediagency from 2008 to 2013 and as a Digital Art Director Senior at Cheil Worldwide from 2014 to 2016. Additionally, she served as an Art Director at Mirum Agency from 2013 to 2014 and as a Creative Digital Strategist Director & Laughter Manager at an Independent Agency from 2016 to 2019.
Education and Expertise
Jocelyn Negrete has a strong educational background in graphic design. She studied at Universidad Iberoamericana in Ciudad de México, where she earned a degree in Diseño gráfico from 2004 to 2008. She also studied at UNSW Australia, focusing on art, illustration, multimedia, and design from 2007 to 2008. Her expertise includes managing creative teams, budget management for large-scale projects, and developing innovative marketing campaigns.
Marketing Campaign Coordination
Throughout her career, Jocelyn Negrete has coordinated marketing campaigns for major brands such as Adidas, Samsung, and Pepsi. Her efforts have significantly enhanced brand presence in the LATAM region. She has experience working across various industries, including retail, automotive, and telecommunications, collaborating with brands like El Palacio de Hierro, Ford, and Telefónica.