Tatyerra Spurlock
About Tatyerra Spurlock
Tatyerra Spurlock serves as the Director of Web Strategy and Email Marketing at Sesame Workshop, where she focuses on children's media. She has a background in communications and marketing, with previous roles at Rising Tide Capital and Education Reform Now, and is also the author of a children's book celebrating Black girlhood.
Current Role at Sesame Workshop
Tatyerra Spurlock serves as the Director of Web Strategy and Email Marketing at Sesame Workshop, a position she has held since 2020. In this role, she focuses on developing and implementing digital strategies that enhance the organization's online presence. Her work involves overseeing email marketing campaigns and web initiatives that align with Sesame Workshop's mission to educate and entertain children.
Previous Experience in Marketing and Communications
Prior to her current role, Spurlock worked at Rising Tide Capital as the Communications and Marketing Manager from 2015 to 2019. During her tenure, she managed various marketing initiatives and communication strategies in Jersey City, New Jersey. She also held the position of Digital Strategist at Education Reform Now from 2019 to 2020, where she contributed to digital marketing efforts in the Greater New York City Area.
Educational Background in Public Relations
Tatyerra Spurlock earned her Bachelor's degree in Public Relations from Ball State University, where she studied from 2011 to 2015. Her education provided her with a solid foundation in communication strategies and public relations practices, which she has applied throughout her career in various marketing roles.
Authorship and Advocacy in Children's Media
Spurlock is the author of a children's book titled 'The Birthday Princess,' which emphasizes the celebration of Black girlhood. Her passion for children's media drives her work at Sesame Workshop, where she actively seeks to combat the adultification of Black children through storytelling and marketing. She aims to amplify the experiences of Black girls in the children's literature space.
Internship and Early Career Experience
Tatyerra Spurlock gained early career experience as a Project Management Intern at The University of Chicago in 2014, where she worked for three months. Additionally, she served as a Community Assistant at Ball State University from 2013 to 2014 and completed a one-month internship at The PR Boutique - Texas in 2015. These roles contributed to her professional development in project management and public relations.