Theresa Fitzgerald
About Theresa Fitzgerald
Theresa Fitzgerald serves as the VP Creative Director at Sesame Workshop, where she has worked since 2008. With a background that includes leadership roles at Nickelodeon and United Media, she is recognized for her ability to integrate humor into creative processes and enhance team collaboration.
Current Role at Sesame Workshop
Theresa Fitzgerald serves as the Vice President Creative Director at Sesame Workshop, a position she has held since 2008. In this role, she has played a significant part in shaping the creative direction of the organization. Fitzgerald has contributed to the development of educational content aimed at children, ensuring that the materials are engaging and effective. Her leadership has been crucial in maintaining the high standards associated with Sesame Workshop's brand.
Previous Experience in Creative Leadership
Before her tenure at Sesame Workshop, Theresa Fitzgerald held several prominent positions in the creative industry. She worked as the Creative Director at United Media from 1990 to 1997, where she led various projects for seven years. Following that, she served as the VP Brand Creative Director at Nickelodeon from 2000 to 2008, overseeing brand initiatives in New York City. Additionally, she was an Art Director for Brand Design at Parham Santana for one year in 1999.
Education and Professional Development
Theresa Fitzgerald has a solid educational background that supports her career in creative direction. She studied at the Rochester Institute of Technology, where she earned a Bachelor of Fine Arts (BFA). In 2003, she attended Harvard Business School for 11 months, enhancing her business acumen. Fitzgerald also completed a 12-week intensive User Experience Design program at General Assembly in 2013, further expanding her skill set in design and user experience.
Teaching Role at NYU Steinhardt
Since 2011, Theresa Fitzgerald has been an instructor at NYU Steinhardt School of Culture, Education, and Human Development. In this role, she shares her extensive knowledge and experience in creative direction with students, fostering a new generation of creative professionals. Her involvement in academia complements her industry experience and allows her to contribute to the educational landscape.
Creative Approach and Reputation
Theresa Fitzgerald is recognized for her ability to integrate humor into the creative process, which has been essential in enhancing brand excellence. She has a strong reputation for synthesizing complex brand visions into simple and impactful designs across various media platforms. Fitzgerald is known for fostering a collaborative and inspiring work environment, which has positively influenced team performance and creativity.