Vera Verba
About Vera Verba
Vera Verba is the Director of Content Strategy & Programming at Sesame Workshop, where she has worked since 2021. She has a strong background in YouTube analytics and content creation, significantly contributing to the growth of the Sesame Street YouTube channel.
Current Role at Sesame Workshop
Vera Verba serves as the Director of Content Strategy & Programming at Sesame Workshop. She has held this position since 2021, contributing to the development and execution of content strategies that align with the organization's mission. Her role involves overseeing programming initiatives and ensuring that content resonates with diverse audiences.
Previous Experience at Sesame Workshop
Vera Verba previously worked at Sesame Workshop in various capacities. She served as the YouTube Manager from 2017 to 2021, where she focused on enhancing the Sesame Street YouTube channel's performance. Following this, she took on the role of Senior Manager for YouTube for nine months in 2021, further developing her expertise in digital content management.
Experience at Butler Associates, LLC
Before her tenure at Sesame Workshop, Vera Verba worked as a Marketing Associate at Butler Associates, LLC. Her time there lasted for two months in 2014, where she gained experience in public relations and marketing strategies.
Education and Expertise
Vera Verba earned her Bachelor of Arts (B.A.) in Management of Musical Enterprises from Baruch College, where she studied from 2009 to 2013. She also attended Macaulay Honors College during the same period. Her educational background has equipped her with strong skills in YouTube analytics, which have significantly contributed to the growth of the Sesame Street YouTube channel.
Content Strategy and Digital Partnerships
In her current role, Vera Verba plays a key role in establishing strategic digital partnerships that enhance the reach and engagement of the Sesame Street YouTube channel. Her creative approach enables her to implement innovative content strategies that extend beyond conventional methods, allowing for unique and quality content creation.