Elizabeth Kruggel
About Elizabeth Kruggel
Elizabeth Kruggel is a Senior Brand Manager at Shamrock Foods Company, where she focuses on brand development for the Shamrock Farms brand. She has a background in marketing analytics and brand management, with previous roles at The Kraft Heinz Company and Hormel Foods.
Current Role at Shamrock Foods
Elizabeth Kruggel currently serves as a Senior Brand Manager at Shamrock Foods Company. She has held this position since 2023, focusing on brand management and development. In her role, she works specifically on the Shamrock Farms brand, which encompasses various dairy categories. Her responsibilities include utilizing data exploration to enhance brand strategies and drive business growth.
Previous Experience at Shamrock Foods
Prior to her current role, Elizabeth worked at Shamrock Foods Company as a Brand Manager from 2022 to 2023. During this year in Phoenix, Arizona, she contributed to brand initiatives and strategies that aimed to strengthen the company's market presence. Her experience at Shamrock Foods laid the foundation for her advancement to Senior Brand Manager.
Career Background in Marketing
Elizabeth has a diverse background in marketing, having worked at The Kraft Heinz Company in various roles. She served as a Senior Marketing Analyst from 2019 to 2020 and as an Associate Brand Manager from 2020 to 2022. Her tenure at Kraft Heinz included responsibilities that involved analyzing market trends and developing brand strategies. Additionally, she worked as a Marketing Analyst for 8 months in 2019.
Education and Expertise
Elizabeth Kruggel earned her Bachelor of Business Administration (BBA) degree from the University of Minnesota Duluth, where she studied Marketing Analytics and Management Information Systems from 2011 to 2015. Her educational background has equipped her with the analytical skills necessary for effective brand management and data-driven decision-making.
Early Career Development
Elizabeth began her career in marketing with various internships, including a Business Intelligence Analyst Intern position at Target in 2014 and a Marketing and Communications Specialist Intern role at Duluth Area Family YMCA in the same year. She also participated in the Professional Development Program at Hormel Foods from 2015 to 2016, which provided her with foundational experience in category development.