Justin Simpson
About Justin Simpson
Justin Simpson serves as the Director of Experience Marketing at Shopmonkey, where he has worked since 2022. He has a diverse background in marketing and operations, having held various leadership roles at companies such as Microsoft, Ferrari North America, and Richard Petty Driving Experience.
Work at Shopmonkey
Justin Simpson has served as the Director of Experience Marketing at Shopmonkey since 2022. In this role, he focuses on developing marketing strategies that enhance brand reach and profitability. His leadership emphasizes collaboration and talent development within the team, aiming to elevate overall performance and effectiveness in marketing initiatives.
Previous Experience in Marketing and Operations
Prior to his current position, Justin Simpson held several roles that contributed to his expertise in marketing and operations. He was the Global Events Manager for the Forza Racing Championship at Microsoft from 2018 to 2019. He also served as the Chief Executive Officer at DirtFish from 2019 to 2022, where he developed marketing strategies that supported organizational growth.
Background in Motorsports and Event Management
Justin Simpson has a significant background in motorsports and event management. He worked at Richard Petty Driving Experience in various capacities, including Director of Operations for the South Region and Event Manager for the East Region. His experience in this field spans from 2009 to 2013, where he managed operations and events, contributing to the overall success of the organization.
Education and Expertise
Justin Simpson earned a Bachelor’s Degree in Sociology and Communication from the University of Oregon. His educational background supports his expertise in creating marketing strategies that align with business objectives. He specializes in the intersection of business, science, and art in brand development, which informs his approach to marketing.
Leadership and Team Development
In his professional roles, Justin Simpson provides leadership and coaching to enhance team talent. He focuses on inspiring collaboration among team members, fostering an environment where innovative marketing strategies can thrive. His leadership style emphasizes the importance of teamwork in achieving organizational goals.