Kai Ichikawa
About Kai Ichikawa
Kai Ichikawa is the Vice President of Marketing at Shopmonkey, bringing over two decades of experience in product marketing. He has held various leadership roles at notable companies, including Microsoft, ActiveCampaign, and Sendoso, where he specialized in B2B SaaS marketing strategies.
Work at Shopmonkey
Kai Ichikawa serves as the Vice President of Marketing at Shopmonkey, a position he has held since 2024. His role involves overseeing marketing strategies and initiatives aimed at enhancing the company's presence in the automotive repair software market. Ichikawa's experience in B2B SaaS marketing is instrumental in guiding Shopmonkey toward achieving its business objectives.
Previous Marketing Roles
Prior to his current position, Ichikawa held several significant roles in product marketing. He worked at ActiveCampaign as Vice President of Product Marketing from 2022 to 2023. Before that, he served as Vice President of Product Marketing at Sendoso from 2021 to 2022 and at UserTesting from 2017 to 2018. His experience also includes a tenure at Sysomos as Vice President of Product Marketing from 2015 to 2017.
Experience at Microsoft
Ichikawa has an extensive background at Microsoft, where he held various product management and marketing roles from 1994 to 2006. His positions included Group Product Manager for Microsoft Dynamics CRM, Windows Hardware Division, and MSN and Windows Live Search. He also worked as a Product Manager for Microsoft Learning Technologies and Microsoft Exchange Server, contributing to multiple product lines over his tenure.
Education and Expertise
Kai Ichikawa earned a Bachelor of Arts degree in Economics from Lake Forest College. He also attended Eastside Catholic High School. With over two decades of experience in product marketing, he specializes in steering B2B SaaS organizations toward market leadership. His strategic focus includes defining ideal customer profiles and constructing targeted value propositions.
Freelance and Early Career
Ichikawa began his career in product marketing at Velatrio, LLC, where he worked as Director of Product Marketing from 2007 to 2016. He also held a position as Director of Product Management for Digital Music Services at Loudeye for five months in 2000. His early experience includes roles at Microsoft, where he contributed to various product management initiatives.