Amanda Widdison
About Amanda Widdison
Amanda Widdison serves as the Head of Commercial Operations at Walkers Shortbread Ltd. in Aberlour, Scotland, bringing extensive experience in client management and a strong background in the FMCG and drinks industry.
Current Role at Walkers Shortbread
Amanda Widdison serves as the Head of Commercial Operations at Walkers Shortbread Ltd. since 2020. In this role, she oversees commercial strategies and operations, contributing to the company's growth and market presence. Her position is based in Aberlour, Scotland, where she applies her extensive experience in client management and operational leadership.
Previous Experience at Walkers Shortbread
Prior to her current role, Amanda worked at Walkers Shortbread Ltd. as the Brand Sales and Operations Controller from 2012 to 2020. During her eight years in this position, she focused on sales strategies and operational efficiencies, enhancing the brand's market performance in the competitive food industry.
Experience at Funkin
Amanda held the position of Director of Sales On Trade at Funkin from 2009 to 2012. In this role, she managed sales operations within the on-trade sector, developing strategies to increase brand visibility and market share in bars and restaurants.
Education and Expertise
Amanda Widdison has a diverse educational background. She studied at Oxford College, where she earned a Diploma in Diet & Nutrition. Additionally, she studied Social Psychology at Aberdeen. She also completed the Wine & Spirits Education Trust (WSET) program, which further solidified her expertise in the beverage industry. Her educational qualifications support her roles in the FMCG, retailing, and drinks sectors.
Industry Involvement and Leadership
As a Global Ambassador for the Scotch Whisky Association, Amanda showcases her expertise in the whisky industry. She is recognized for her analytical skills and ability to motivate teams, demonstrating effective leadership qualities. Her experience spans both on-trade and off-trade sectors, highlighting her versatility in managing different market channels and driving innovation within the industry.