Ben Briody
About Ben Briody
Ben Briody is a National Account Manager at Walkers Shortbread Ltd. in Ascot, where he has worked since 2016. He has a background in sales and marketing within the FMCG industry and previously held positions as a Brand Manager at Jenks Sales Brokers and G Costa & Co.
Current Role at Walkers Shortbread
Ben Briody serves as the National Account Manager at Walkers Shortbread Ltd. since 2016. In this role, he is responsible for managing key accounts and driving sales strategies to enhance the company's market presence. His tenure at Walkers has lasted for eight years, during which he has contributed to the growth of the brand in the competitive FMCG sector. Briody's focus includes developing relationships with clients and ensuring alignment with the company's overall business objectives.
Previous Experience at Jenks Sales Brokers
Before joining Walkers Shortbread, Ben Briody worked at Jenks Sales Brokers as a Brand Manager from 2000 to 2004. During his four years in this position, he developed skills in brand management and marketing strategies. His experience at Jenks Sales Brokers laid a foundation for his later roles in the FMCG industry, where he continued to build on his expertise in sales and marketing.
Experience at G Costa & Co
Ben Briody also held the position of Brand Manager at G Costa & Co from 1998 to 2000. His two years in this role allowed him to further refine his skills in brand strategy and marketing within the FMCG sector. This experience contributed to his comprehensive understanding of brand development and commercial success.
Education at University of Liverpool
Ben Briody studied at the University of Liverpool from 1989 to 1992, where he earned a BA (Hons) in Economic History. His academic background provided him with a solid foundation in economic principles and historical context, which he applies in his professional career. This education has been instrumental in shaping his analytical skills and understanding of market dynamics.
Expertise in FMCG Sales and Marketing
Ben Briody has a proven track record in sales and marketing, particularly within the FMCG industry. He possesses extensive experience in defining and implementing brand strategies aimed at growing international brands. His ability to motivate and inspire commercial teams has been pivotal in achieving business goals and driving performance in competitive markets.