Romy Van Kessel
About Romy Van Kessel
Romy Van Kessel is a Junior Consultant specializing in Marketing and Customer Experience at Sia Partners, with a background in Marketing Analytics. She has gained diverse experience through various internships and roles in marketing across multiple companies and countries.
Work at Sia Partners
Romy Van Kessel has been working at Sia Partners as a Junior Consultant in Marketing and Customer Experience since 2021. In this role, she focuses on leveraging her expertise in marketing analytics to enhance customer experiences. Her position involves collaborating with clients to identify opportunities for improvement and implementing data-driven strategies to achieve business objectives.
Education and Expertise
Romy Van Kessel holds a Master of Science (MSc) in Data Driven Business with a specialization in Marketing Analytics from Utrecht University of Applied Sciences, completed in 2021. She also obtained a Bachelor's degree in International Business and Languages from HU University of Applied Sciences Utrecht. Additionally, she pursued a Bachelor Top-Up Degree in International Sales and Marketing Management at Copenhagen Business Academy. Her educational background equips her with strong analytical skills and a comprehensive understanding of marketing strategies.
Background
Romy Van Kessel has a diverse professional background, having worked in various roles related to marketing and customer experience. She began her career as a Keukenhulp at Restaurant Malsen from 2014 to 2015. She later gained experience as a Marketing and Sales Intern at Miasa GmbH in 2017 and held multiple positions at Baker Tilly Netherlands in 2021, including Advisor in Marketing & Communications and Afstudeerstudente in Marketing Analytics.
Achievements
Romy Van Kessel is recognized for her ability to bridge the gap between data expertise and business expertise, creating strategic value in her roles. She has developed strong intercultural and linguistic skills through her studies and work experiences in German, Spanish, and Danish cultures. Known as an Analytics Translator, she focuses on Marketing Analytics and has a keen interest in combining Predictive Analytics with Customer Experience and Consumer Behaviour.