Ami Bensman
About Ami Bensman
Ami Bensman serves as the Chief Marketing Officer and Chief Experience Officer at Sifted, where she has significantly contributed to the company's growth and rebranding efforts since 2019. With a background in marketing across various industries, she has developed innovative strategies that transformed Sifted's marketing department into a revenue-generating unit.
Current Role at Sifted
Ami Bensman serves as the Chief Marketing Officer and Chief Experience Officer at Sifted, a position she has held since 2019. In this dual role, she has been instrumental in rebranding Sifted as a leading shipping optimization SaaS platform. Bensman has refined the company's go-to-market strategy to target a total addressable market exceeding $1 billion. She has also implemented a repeatable inbound demand generation engine utilizing automation and account-based marketing, transforming the marketing department into a revenue-generating unit.
Previous Experience
Before her tenure at Sifted, Ami Bensman held several marketing positions across various companies. She worked as a Growth Advisor at Hercules - Virtual Assistant from 2022 to 2023. Prior to that, she was the Vice President of Marketing at Balance Innovations, a Brink's Division, from 2017 to 2019. Bensman also served as a Senior Marketing Manager at Red Bull from 2011 to 2016 and held multiple roles at Chipotle Mexican Grill, including Regional Marketing Manager and Marketing Strategist, from 2005 to 2009.
Education and Expertise
Ami Bensman earned a Bachelor of Science degree in Marketing from Kansas State University. Her educational background has supported her extensive career in marketing, where she has developed expertise in brand strategy, demand generation, and marketing automation. Bensman's experience spans various industries, allowing her to apply her skills in diverse business environments.
Achievements at Sifted
At Sifted, Ami Bensman has pioneered the creation of a new software category, which has garnered recognition from G2 in multiple reports. She has developed a suite of media assets, including the 'LeaderShipping' podcast and 'Unboxed' newsletter, to enhance brand visibility. Under her leadership, Sifted's marketing efforts have resulted in over 50% of new bookings being generated through inbound marketing strategies.