Alan Gravely
About Alan Gravely
Alan Gravely serves as the VP of Marketing and Ecommerce at Signet Jewelers, where he has worked since 2018. He has held various senior marketing roles at notable companies, including Kellogg Company and Unilever, and has a strong background in transforming marketing strategies and enhancing customer engagement.
Work at Signet Jewelers
Alan Gravely has served as the VP of Marketing and Ecommerce at Signet Jewelers since 2018. In this role, he has been instrumental in transforming the marketing approach at Jared, a subsidiary of Signet, from a national strategy to a highly localized one. This shift has resulted in increased customer engagement and positive sentiment. Gravely has also played a key role in the implementation of a comprehensive marketing tech stack, enhancing the company's capabilities in content management, email marketing, social listening, digital asset management, and customer data platforms.
Previous Experience at Kellogg Company
Gravely held multiple positions at Kellogg Company over a span of several years. He served as the President of Kellogg Canada for seven months in 2009 and later as the SVP of Kellogg North America Marketing from 2010 to 2012. His earlier roles included VP of Marketing for the Frozen Foods Division and the Health and Wellness Division. He also led the marketing efforts for Kellogg Snacks in 2012 and was VP of Marketing for Kellogg Canada from 2007 to 2009. His extensive experience at Kellogg contributed to his expertise in consumer marketing.
Career at Other Major Companies
Before his current role at Signet Jewelers, Gravely held significant marketing positions at various well-known companies. He worked as Chief Marketing Officer at TTI Floor Care North America for ten months in 2014 and at Yum! Brands for seven months in 2013. His experience also includes serving as VP of Global Marketing for Westin Hotels & Resorts at Starwood Hotels & Resorts Worldwide, and as Marketing Director at Unilever. His diverse background in marketing across different industries has shaped his strategic approach.
Education and Expertise
Alan Gravely earned a Bachelor of Science degree in Marketing and Management Information Systems from the University of Virginia, where he studied from 1983 to 1987. He furthered his education by obtaining an MBA in Marketing and Strategy from the Kellogg School of Management at Northwestern University in 1995. His academic background provides a strong foundation for his extensive career in marketing and ecommerce.
Achievements in Marketing Strategy
Gravely has achieved notable success in his marketing initiatives, particularly at Jared. He redesigned the marketing strategy, resulting in a 100% increase in ecommerce sales. He also led the re-design of the Jared store to include the Jared Foundry experience, enhancing customer service through in-store digital design and 3D printing capabilities. His efforts in launching the 'Virtual Weddings Platform and Campaign' garnered multiple awards, including the Model D, Echo, and Reggie Awards, highlighting his impact in the marketing field.