Artem Iagudaev
About Artem Iagudaev
Artem Iagudaev is a Digital Marketing Manager at Sinch in Vancouver, British Columbia, with a background in various marketing roles and a Bachelor of Science in Biomedical Systems from Simon Fraser University.
Work at Sinch
Artem Iagudaev has been serving as the Digital Marketing Manager at Sinch since 2022. His role is based in Vancouver, British Columbia, Canada. In this position, he focuses on optimizing digital marketing strategies and enhancing the company's online presence. He utilizes multi-touch attribution tools to report on the return on investment (ROI) of paid digital campaigns, ensuring effective allocation of marketing resources.
Previous Experience in Digital Marketing
Prior to his role at Sinch, Artem worked as a Growth Strategist at Lucyd from 2021 to 2024, where he contributed to the company's marketing initiatives. He also held the position of Performance Marketing Specialist at J Carroll Media for nine months in 2021. His experience includes a two-year tenure as a Marketing Specialist at Shopify Partners, where he developed marketing strategies to enhance brand visibility.
Education and Expertise
Artem Iagudaev earned a Bachelor of Science degree in Biomedical Systems from Simon Fraser University, completing his studies from 2015 to 2020. His academic background supports his expertise in digital marketing, where he employs advanced analytical tools such as DreamData and Bombora to derive marketing insights. He specializes in optimizing digital marketing funnel conversion rates through vendor-specific dashboards and Google Looker Studio.
Background in Fitness and Community Engagement
Before focusing on digital marketing, Artem gained experience in the fitness industry. He worked as a Fitness Centre Attendant at the Jewish Community Centre of Greater Vancouver for six months in 2019. Additionally, he served as a Weight Room Supervisor and Personal Trainer at SFU Recreation from 2016 to 2020, where he developed skills in community engagement and fitness management.
Management Experience
Artem's early career included a role as a General Manager Assistant at Gazprom in Saint Petersburg, Russian Federation, from 2014 to 2015. This position provided him with foundational management skills that have contributed to his subsequent roles in digital marketing and strategy development.