Barry Snower
About Barry Snower
Barry Snower serves as the Vice President of Enterprise Accounts at Sinch, where he has worked since 2019. With extensive experience in mobile messaging and account management, he has collaborated with various global brands to enhance their messaging strategies.
Work at Sinch
Barry Snower has served as the VP of Enterprise Accounts at Sinch since 2019. In this role, he focuses on enhancing mobile messaging strategies for global brands. Operating remotely from Denver, CO, he has established a significant presence in the Greater Seattle Area. His responsibilities include identifying optimal use cases for various mobile messaging solutions, such as SMS, MMS, and RCS, among others. Snower's experience in the mobile messaging sector allows him to provide strategic guidance to clients, ensuring effective communication and engagement.
Previous Experience
Before joining Sinch, Barry Snower held several positions in the digital marketing and mobile messaging industries. He worked at Merkle as a Senior Account Manager from 2008 to 2014, where he managed client accounts and developed marketing strategies. He also served as a Senior Account Director at Archer Mobile for eight months in 2014. His role at 3Cinteractive as Strategic Client Director from 2017 to 2018 further solidified his expertise in mobile messaging. Snower's early career included positions as a Web Designer/Developer and Interactive Media Producer, contributing to his diverse skill set.
Education and Expertise
Barry Snower earned a Bachelor's Degree in Interactive Media Design from The Art Institutes. His educational background laid the foundation for his career in digital marketing and mobile messaging. Snower specializes in incorporating CRM data into mobile messaging strategies, allowing for targeted and personalized communications. His expertise spans various messaging formats, including voice, push notifications, and location-based messaging, enabling him to advise clients on effective engagement strategies.
Client Engagement and Brand Relationships
Throughout his career, Barry Snower has worked with numerous global brands across various industries. His client portfolio includes notable names such as DoorDash, PayPal, NFL, Domino's, and Disney. Snower maintains strong relationships with these brands and agencies, focusing on enhancing their mobile messaging strategies. His ability to identify and implement optimal use cases for mobile messaging has contributed to the success of his clients' communication efforts.