Beth Houran, MBA
About Beth Houran, MBA
Beth Houran is the Vice President of Partner Marketing North America at Sinch, bringing extensive experience in B2B services and SaaS marketing. She has a strong academic background, holding an MBA and currently pursuing a Doctorate in Business Administration, with research interests in employer branding and employee wellbeing.
Current Role at Sinch
Beth Houran serves as the Vice President of Partner Marketing North America at Sinch, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that enhance partnerships within the North American market. Her responsibilities include overseeing partner engagement and driving initiatives that align with Sinch's business objectives.
Previous Experience at Sinch MessageMedia
Prior to her current role, Beth Houran worked at Sinch MessageMedia as Vice President of Marketing from 2022 to 2023. During her tenure, she was responsible for leading marketing efforts and strategies that supported the company's growth in the messaging services sector. Her experience at Sinch MessageMedia contributed to her expertise in the B2B services and SaaS industries.
Educational Background
Beth Houran holds a Master of Business Administration (MBA) from LSU Shreveport, where she studied Business Administration and Management from 2020 to 2022. Additionally, she is a Doctoral Candidate at Marshall University, focusing on Business Administration with an emphasis on Management and Marketing from 2022 to 2025. She also earned a Bachelor of Arts in Communications with a concentration in Advertising from Penn State University.
Professional Experience in Marketing
Beth Houran has extensive experience in marketing roles across various organizations. She served as Vice President of Revenue & Product Marketing at Freeman Company from 2016 to 2021 and as CLM Services Marketing Leader at DocuSign for six months in 2021-2022. Additionally, she held positions at Imagine Solutions as Director of Marketing & Partnerships and at Fiserv as Director of Digital, Demand & Marketing Services, showcasing her comprehensive background in marketing strategy and execution.
Research and Areas of Focus
Beth Houran is dedicated to lifelong learning and her research interests include employer branding, brand marketing, neurodiversity in the workplace, and employee wellbeing. Her academic pursuits and professional experiences inform her approach to modern marketing strategies, including partner marketing, digital marketing, and lead generation.