Bradley Betts
About Bradley Betts
Bradley Betts is a Strategic Account Manager at Sinch, where he oversees the entire sales cycle and builds relationships with key stakeholders. He has extensive experience in account management and sales, having previously held positions at various companies including ILLY Systems and Wm Morrison Supermarkets Plc.
Work at Sinch
Bradley Betts currently serves as a Strategic Account Manager at Sinch, a position he has held since 2023. Previously, he worked as an Account Manager from 2019 to 2022 and as Growth Accounts and Sales Support Manager for the UK and Ireland from 2022 to 2023. During his tenure, he successfully managed a team that exceeded its target by 39% in the first year despite being under-resourced. He is responsible for the entire sales cycle, from identifying and qualifying opportunities to closing deals, and he builds and maintains relationships with key stakeholders across a global customer base.
Education and Expertise
Bradley Betts earned a Bachelor of Science (BSc) degree in Geology/Earth Science from the University of Portsmouth, where he studied from 2008 to 2011. He also attended The Forest School in Winnersh for his secondary education and continued at The Forest School Sixth Form College from 2006 to 2008. His educational background provides a solid foundation for his analytical skills and understanding of complex systems, which he applies in his current role.
Background
Before joining Sinch, Bradley Betts gained extensive experience in various roles. He worked at ILLY Systems as an Account Manager from 2017 to 2019 and held the position of Internal Account Manager at Whistl from 2014 to 2016. His early career included roles such as Sales Assistant at Wm Morrison Supermarkets Plc and HR Administrator at TNT Post UK. This diverse background has equipped him with a broad skill set in sales, account management, and customer relations.
Achievements
Throughout his career, Bradley has demonstrated a strong ability to manage significant accounts and drive sales growth. At Sinch, he was responsible for a portfolio of household brands generating approximately £5 million in gross profit annually. He proactively prospects for opportunities to cross-sell and upsell within his defined portfolio of customers and collaborates with various internal departments to ensure smooth client account operations.