Niels Beenen
About Niels Beenen
Niels Beenen serves as the Strategic Partnerships Director for EMEA at Singular, bringing over fifteen years of experience in sales and mobile advertising technology. He has held various leadership roles in companies such as AdColony, GameGenetics, and glispa, and possesses a strong academic background in European Studies and International Business.
Current Role at Singular
Niels Beenen serves as the Strategic Partnerships Director for EMEA at Singular since 2024. In this role, he focuses on developing and managing strategic partnerships across the region. His responsibilities include identifying growth opportunities and enhancing collaboration with key stakeholders. Beenen's extensive experience in the tech and advertising sectors supports his efforts in driving business objectives and fostering client relationships.
Previous Experience at AdColony
Before joining Singular, Niels Beenen held multiple positions at AdColony, including Vice President, EMEA, from 2018 to 2020, and Senior Regional Director, EMEA, for a brief period in 2018. His tenure at AdColony involved overseeing operations and driving sales strategies within the EMEA region. He also served as Performance Sales Director, DACH, from 2016 to 2018, contributing to the company's growth in the German-speaking markets.
Educational Background
Niels Beenen has a strong academic background in international studies and business. He earned a Master of Arts with Merit in European Studies from London Metropolitan University, where he studied from 2007 to 2009. Prior to that, he completed a Bachelor's degree in International Communication at Zuyd University of Applied Sciences from 2002 to 2006. Additionally, he studied International Business at The Berlin School of Economics and Law, achieving a diploma in 2005.
Sales and Client Services Expertise
With over fifteen years of experience in sales and client services, Niels Beenen has developed a client-centric approach to business. He has successfully built and managed sales and client services teams across the EMEA region. His ability to understand clients' needs in detail has been a key factor in his success within fast-paced start-ups and tech organizations, particularly in the online and mobile advertising technology sectors.
Multilingual Communication Skills
Niels Beenen is proficient in four business languages, which enhances his effectiveness in internationally-oriented organizations. His language skills facilitate communication and collaboration with diverse clients and partners across different regions. This capability has been instrumental in his roles within various companies, allowing him to navigate complex business environments and foster strong relationships.