Annika ülem
About Annika ülem
Annika Ülem is a Commercial Director at SiteMinder, with a strong background in B2B sales and expertise in the hotel industry. She co-founded two startup companies and has held various roles in corporate sales and marketing since completing her MBA at TalTech.
Work at SiteMinder
Annika ülem has been serving as the Commercial Director at SiteMinder since 2022. In this role, she focuses on driving business growth and enhancing the company's market presence in the hotel industry. Her responsibilities include developing strategies to improve client engagement and expanding the company's service offerings. Annika's experience in B2B sales and her background in the hotel sector contribute to her effectiveness in this position.
Education and Expertise
Annika ülem earned a Master of Business Administration (M.B.A.) from TalTech – Tallinn University of Technology, where she studied from 2012 to 2016. Prior to this, she obtained a Diploma in Business Administration from Tallinn School of Economics, completing her studies from 2001 to 2005. Her education has equipped her with a strong foundation in business principles, which she applies in her professional endeavors, particularly in B2B sales and digital service marketing.
Background in Startups
Annika co-founded two startup companies, where she held the position of Chief Marketing Officer. Her involvement in these startups reflects her entrepreneurial spirit and willingness to explore new business opportunities. This experience has allowed her to develop skills in marketing and business development, further enhancing her capabilities in the commercial sector.
Previous Experience in Corporate Sales
Before her current role, Annika worked at Meriton Hotels Group OÜ as Manager Corporate Sales from 2005 to 2008. In this position, she was responsible for managing corporate accounts and developing sales strategies tailored to the hotel industry. This experience provided her with valuable insights into client needs and the operational aspects of hotel management.
Contributions to Guestjoy
Annika served as a Co-Founder at Guestjoy from 2014 to 2023. During her tenure, she contributed to the development of innovative solutions aimed at enhancing guest experiences in the hospitality sector. Her role involved strategic planning and execution, which helped establish Guestjoy as a notable player in the market.