Trent Innes

Chief Growth Officer @ SiteMinder

About Trent Innes

Trent Innes serves as the Chief Growth Officer at SiteMinder, bringing over 20 years of experience in the accounting and IT sectors, including significant roles at Microsoft and Xero. He is dedicated to fostering high-performing cultures and collaboration within Australia's technology industry.

Current Role at SiteMinder

Trent Innes serves as the Chief Growth Officer at SiteMinder, a position he has held since 2023. His role focuses on driving growth strategies and fostering high-performing cultures within the organization. Innes operates on-site in Sydney, New South Wales, Australia, where he leverages his extensive experience in the technology and accounting sectors to enhance the company's market presence.

Previous Experience in the Technology Sector

Innes has over 20 years of experience in the accounting and IT industries. He has held significant roles at various companies, including Microsoft Australia, where he worked as National Sales Manager for Business Applications and as Enterprise CRM Sales Manager. His tenure at Xero included positions such as National GTM Director and Managing Director for Australia & Asia Regions, where he played a key role in scaling the subscriber base to over 1 million.

Board and Advisory Roles

Innes has been involved in several board and advisory roles throughout his career. He served as a Board Observer at Mr Yum, contributing to its digital menu and ordering platform. Additionally, he has been a Non-Executive Board Member at Vault Intelligence Ltd and served as a Non-Executive Board Director at Uptick. He is currently a member of the Advisory Board at Empiraa, where he shares his expertise in fostering growth.

Education and Professional Development

Innes studied at RMIT University, where he earned a Bachelor’s degree in Business from 1991 to 1996. He also completed the CPA Program at CPA Australia between 1998 and 2000, achieving the Certified Practising Accountant designation. His educational background supports his extensive career in the accounting and technology sectors.

Recognitions and Awards

Innes has received recognition for his leadership skills in the technology industry. He was awarded IT and Telecommunications Executive of the Year and Managing Director of the Year at CEO Magazine’s 2017 Executive of the Year Awards. These accolades reflect his impact and contributions to the industry.

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