Gonzalo Rodríguez Nolasco
About Gonzalo Rodríguez Nolasco
Gonzalo Rodríguez Nolasco is a Search Marketing Analyst specializing in app store optimization and Apple Search Ads at Skillz Inc. He holds a Bachelor of Business Administration from Simon Fraser University and has experience in various marketing roles across multiple companies in Canada.
Current Role at Skillz Inc.
Gonzalo Rodríguez Nolasco serves as a Search Marketing Analyst specializing in App Store Optimization (ASO) and Apple Search Ads at Skillz Inc. since 2021. His role involves enhancing the visibility of applications in app stores and optimizing paid search campaigns. He has been instrumental in developing strategies that improve user acquisition and retention through effective marketing channels.
Previous Experience in Digital Marketing
Prior to his current position, Gonzalo worked as a Digital Marketing Strategist at Mindfield from 2019 to 2021. In this role, he focused on creating and implementing digital marketing strategies that aligned with client objectives. Before that, he was an Inbound Marketing Specialist at Hootsuite from 2016 to 2019, where he contributed to the company's marketing efforts through content creation and lead generation.
Education and Expertise
Gonzalo studied at the Beedie School of Business at Simon Fraser University, earning a Bachelor of Business Administration (BBA) with a concentration in Entrepreneurship and Marketing from 2013 to 2016. He also participated in exchange programs at Abacus College and Carlson Graham, enhancing his English language skills and international business knowledge. His educational background supports his expertise in marketing and search analytics.
Early Career and Internships
Gonzalo began his professional journey with an internship as an Office Assistant at The S.U.C.C.E.S.S. Group in 2015. This experience provided him with foundational skills in customer service and office administration. Additionally, he worked at HomeSense as a Customer Service representative from 2015 to 2016, where he developed his customer interaction skills in a retail environment.
Passion for Marketing Innovation
Gonzalo is known for his passion for building new marketing channels and improving existing ones. He approaches his work with creativity and a strong work ethic, focusing on innovative strategies that drive results. His dedication to enhancing marketing efforts reflects his commitment to professional growth and effectiveness in the digital marketing landscape.