Pompika Gautam
About Pompika Gautam
Pompika Gautam is a Senior Account Executive at Aarki, with extensive experience in programmatic advertising and user acquisition. She has held various roles in the digital marketing field, including positions at AdAppT, Profiliad Media, and Tarsan MVAS.
Current Role at Skillz
Pompika Gautam currently serves as a Senior Account Executive at Skillz Inc., a position she has held since 2019. In this role, she focuses on programmatic advertising, which includes the automated buying and selling of online ads. Her responsibilities involve developing strategies for user acquisition and managing mobile applications, emphasizing her expertise in mobile technology and app-based marketing.
Previous Experience in Advertising and Media
Prior to her current role, Pompika Gautam worked at AdAppT as Head of Global Delivery for three months in 2019. She also held the position of Manager - Mobile Performance at Profiliad Media Pvt. Ltd. from 2016 to 2018. Additionally, she worked at Tarsan MVAS Private Limited as Assistant Manager - Business for five months in 2018 and at AppsDiscover Technologies Pvt. Ltd. as Assistant Manager - Business Development from 2013 to 2016. Her roles have consistently involved media buying and mobile performance management.
Educational Background
Pompika Gautam earned her Bachelor of Technology (BTech) degree in Electronics and Communication from Arya Institute of Engineering & Technology in Jaipur. She completed her studies from 2008 to 2012. Earlier, she attended Zinc Smelter Senior Sec School, where she studied Science and achieved her High School diploma in 2007.
Expertise in Programmatic Advertising
Pompika Gautam possesses expertise in programmatic advertising, which involves the automated processes of buying and selling digital advertising space. Her skills extend to user acquisition, where she develops strategies to attract new users to digital platforms. This knowledge is complemented by her strong background in media buying, which focuses on purchasing advertising space and time on various digital platforms.