Samuel B.
About Samuel B.
Samuel B. serves as the New Chanel Lead at Skillz Inc. in Seattle, Washington, bringing extensive experience in data-driven marketing and analytics from previous roles at Super Evil Megacorp and MZ.
Current Role at Skillz
Samuel B. serves as the New Chanel Lead at Skillz Inc., a position he has held since 2021. Based in Seattle, Washington, he focuses on developing innovative marketing strategies that leverage data-driven insights. His role involves identifying new opportunities and implementing effective marketing initiatives to enhance brand visibility and engagement.
Previous Experience at Super Evil Megacorp
Prior to his current role, Samuel B. worked at Super Evil Megacorp as the Director of Analytics and Performance Marketing from 2020 to 2021. In this capacity, he was responsible for analyzing marketing performance and optimizing strategies to drive growth. His experience at Super Evil Megacorp contributed to his expertise in data analytics and performance marketing.
Career Background at MZ
Samuel B. has an extensive background at MZ, where he held multiple roles in media buying. He started as a Junior Media Buying Analyst in 2016, progressed to Senior Media Buying Analyst from 2017 to 2018, and briefly served as a Media Buying Analyst in 2017. His time at MZ provided him with foundational skills in media strategy and analytics.
Education and Academic Background
Samuel B. earned a Bachelor of Arts (B.A.) in Business/Managerial Economics from the University of California, Santa Cruz, completing his studies from 2009 to 2013. His academic background laid the groundwork for his career in marketing and analytics, equipping him with essential knowledge in economic principles and business strategies.
Consulting and Analytical Roles
In addition to his corporate roles, Samuel B. worked as an Independent Consultant, providing marketing and analytics consulting services from 2019 to 2020. He also held the position of Senior Analyst at AnchorFree from 2018 to 2019. These roles further developed his analytical skills and reinforced his focus on data-driven marketing strategies.