Barry Strauss
About Barry Strauss
Barry Strauss serves as the Director of Conversion Optimization at SlashNext, bringing extensive experience in marketing and demand generation from previous roles at various companies. His background includes creating sales enablement materials and managing a comprehensive MarTech stack.
Current Role at SlashNext
Barry Strauss serves as the Director of Conversion Optimization at SlashNext since 2023. In this role, he focuses on enhancing conversion rates through strategic initiatives and optimization techniques. His position is based in Pleasanton, California, where he applies his extensive experience in digital marketing and demand generation to drive business growth.
Previous Experience in Marketing Leadership
Prior to his current role, Barry held various marketing leadership positions. He worked as the Marketing Director at Amitree from 2019 to 2020 and as the Head of Demand Generation at Elemental from 2021 to 2022. He also served as the Director of Demand Generation at Quantum during the same period. His experience spans multiple companies and roles, showcasing his expertise in demand generation and marketing strategies.
Background in Marketing and Demand Generation
Barry has a strong background in marketing, particularly in demand generation and sales enablement. He has created various sales enablement materials, including battle cards, presentations, brochures, and white papers. His previous roles include Head of Marketing for the whiteCryption product line at Intertrust Technologies Corporation and Director of Demand Generation at Wootric and Munchery.
Education and Academic Background
Barry studied at the University of Missouri-Columbia, where he earned a Bachelor’s degree in Journalism from 1972 to 1975. This educational background has contributed to his skills in communication and marketing, enabling him to develop effective marketing strategies and materials throughout his career.
Technical Skills and Expertise
Barry possesses deep experience in website design, content, and development, particularly with WordPress and CSS/styles. He has expertise in managing and optimizing a complete MarTech stack, utilizing tools such as HubSpot, ActiveCampaign, Drip, Marketo, and Pardot. Additionally, he is skilled in video production, interactive demos, and strategic event management.