Terrence Morash
About Terrence Morash
Terrence Morash serves as the VP and Head of Brand and Creative at Slice, where he has worked since 2019. He has held various creative leadership roles at companies such as Shutterstock, Dia&Co, and Again Interactive, and has a strong background in brand awareness and campaign management.
Work at Slice
Terrence Morash has served as the VP, Head of Brand and Creative at Slice since 2019. In this role, he manages multinational teams in creative, content, and communications. He oversees partner agencies for production and acquisition creative. Under his leadership, Slice has achieved significant milestones, including a 61% year-over-year growth in media impressions in 2020. His strategic initiatives have led to a $7.9 million advertising value equivalent in late 2020. He has also been instrumental in developing pitch materials for major funding announcements, including a $43 million Series C and a $40 million Series D.
Previous Experience
Prior to his tenure at Slice, Terrence Morash held various creative leadership positions. He worked as Creative Director at Shutterstock from 2016 to 2018, and at Again Interactive from 2010 to 2016. He also served as Creative Director at Rosetta for one year in 2009. Earlier in his career, he was Design Director at Zeta Interactive for eight months in 2007, and he started there as a Senior Designer in 2006. His diverse experience spans multiple roles in the creative field, contributing to his expertise in brand development and campaign management.
Education and Expertise
Terrence Morash holds a Master of Arts in Visual Arts Administration from New York University, which he completed in 2000. He also earned a Bachelor of Fine Arts in Photography and Computer Graphics from the University of Massachusetts Amherst in 1997. His educational background has equipped him with a strong foundation in visual arts and creative management, enhancing his capabilities in brand strategy and creative direction.
Achievements
During his time at Slice, Terrence Morash led a campaign during the COVID-19 pandemic that raised over $788,000, fed more than 235,000 people, and supported 2,000 small businesses. This initiative generated 1.3 billion impressions for the brand. Additionally, he significantly increased aided brand awareness by 60% and app installs by 156% during a specific campaign period in Q4 2020/Q1 2021. His contributions have had a measurable impact on the brand's visibility and community engagement.