Zachary Weiner
About Zachary Weiner
Zachary Weiner is a Senior B2B Marketing Manager at Slice, specializing in converting web traffic into high-quality inbound leads through various content marketing strategies. He has extensive experience in marketing roles across different organizations, including CPA.com and IQPC, and holds a Bachelor of Science in Marketing from Yeshiva University.
Work at Slice
Zachary Weiner has served as the Sr. B2B Marketing Manager at Slice since 2021. In this role, he focuses on converting web traffic into high-quality inbound leads through various content marketing strategies. His responsibilities include creating and repurposing diverse content formats such as surveys, podcasts, video casts, webinars, and whitepapers. He operates from New York, United States, and has contributed to the company's marketing efforts for three years.
Previous Experience at CPA.com
Before joining Slice, Zachary Weiner worked as the Marketing Manager at CPA.com from 2017 to 2021. During his four years at the company, he was involved in developing marketing strategies and initiatives that supported the organization's goals. His experience at CPA.com contributed to his expertise in the B2B marketing landscape.
Background in Online Marketing at IQPC
Zachary Weiner held the position of Online Marketing Director at IQPC from 2011 to 2017. In this role, he focused on customer management practices at CCW Digital, a division of IQPC. His six years at IQPC allowed him to gain extensive experience in online marketing and campaign management, which he later applied in his subsequent roles.
Education and Expertise
Zachary Weiner earned a Bachelor of Science degree in Marketing and Management from Yeshiva University Sy Syms School of Business, where he studied from 2007 to 2011. His academic background laid the foundation for his career in marketing, equipping him with essential skills and knowledge that he has utilized throughout his professional journey.
Marketing Strategies and Analytics
Zachary Weiner specializes in formulating communications strategies and writing promotional copy to enhance marketing efforts. He utilizes tools such as Google Analytics and Sky for reporting on campaign effectiveness, continuously monitoring results to adjust plans. His analytical approach allows him to develop and execute content strategies that support lead generation campaigns effectively.