Ariel Di Felice
About Ariel Di Felice
Ariel Di Felice is the Director of Product Marketing at SmartBear, where she focuses on strategic messaging and product launches. She has extensive experience in marketing roles across various companies, including Verisk and ENGIE North America Inc.
Current Role at SmartBear Software
Ariel Di Felice serves as the Director of Product Marketing at SmartBear, a position she has held since 2022. Based in Somerville, Massachusetts, she focuses on strategic messaging and positioning within the product marketing domain. Her role involves overseeing product launches and adoption, as well as driving market entry strategies to enhance product visibility and user engagement.
Previous Experience at Verisk
Ariel Di Felice has extensive experience at Verisk, where she held multiple roles. From 2017 to 2020, she worked as a Product Marketing Manager and later as a Senior Product Marketing Manager for a brief period in 2020. Her responsibilities included managing marketing strategies for life insurance solutions. She also served as the Director of Marketing for Life Insurance Solutions for six months in 2021.
Background in Marketing at ENGIE North America Inc.
Ariel Di Felice worked at ENGIE North America Inc. for seven years, from 2010 to 2017. She held various positions, including Outreach & Administration Manager and Marketing Manager. In 2017, she briefly served as the Director of Marketing. Her work focused on marketing outreach and administration, contributing to the company's marketing initiatives.
Educational Background
Ariel Di Felice studied at Ursinus College, where she earned a degree in Business and Economics from 2005 to 2007. She then attended Northeastern University, achieving a B.S. in Business Administration with a concentration in Marketing from 2007 to 2010. Her educational background provides a foundation for her expertise in product marketing and brand integration.
Specialization in Brand Integration
Ariel Di Felice specializes in M&A brand integration, focusing on enhancing brand cohesion following acquisitions. Her expertise in this area supports her strategic approach to product marketing, ensuring that newly integrated brands align effectively with existing market strategies.