SmartPath
SmartPath, based in Atlanta, GA, is a fintech company specializing in financial education without selling financial products, focusing on personalized financial wellness solutions for over 600,000 users.
Company Overview
SmartPath is a fintech company specializing in consumer finance education. Located in Atlanta, GA, and operating with a team of 16, SmartPath provides educational tools and resources to help clients make positive financial changes. They neither sell financial products nor services, focusing exclusively on financial wellness education and coaching. The company supports over 600,000 users and was ranked as an Inc. 5000 company in 2023.
Services
SmartPath offers comprehensive financial education solutions, including live and on-demand personal finance classes covering over 130 topics. Daily educational classes, one-on-one coaching, and digital tools are available to enhance financial wellness. The company uses an AI-driven personalization engine to tailor resources to users' unique demographics and interests. Additionally, SmartPath helps organizations with custom classes or redirects employees to embedded benefits pages. Services can be paid for using plan assets, wellness dollars, or department budgets under annual or multi-year contracts.
Integration Capabilities
SmartPath provides robust API integration, allowing organizations full access to financial content and embedding capabilities on their platforms. The API supports data reporting to enhance cross-sales by providing insights into users' activities and interests. Onboarding and ongoing program management are automated through employee eligibility file integration and automated emails. The company ensures all participant information is completely confidential and SOC2 compliant, using high-level encryption and authentication best practices.
Clientele and Trust
Trusted by companies such as Leidos, Lumen, The Home Depot, Bienville Capital Group, and Huntington Ingalls Industries, SmartPath retains a 99% client retention rate. Their financial wellness programs are tailored for Retirement Plan Advisors, Employers, Brokers, Fintech Companies, Banks, and Credit Unions. The company differentiates itself by being an unbiased fiduciary entity, ensuring holistic financial education. Quarterly engagement reports show participant activity, providing a snapshot of the organization’s financial wellness.
Y-Combinator Participation
SmartPath was part of the Y-Combinator batch S16. This association with Y-Combinator has helped the company grow and refine its service offerings, focusing on financial education and wellness. The batch's resources and networking opportunities have likely contributed to SmartPath’s robust services and significant user base.