Bethany Lutz
About Bethany Lutz
Bethany Lutz is a Senior Category Manager at Snappy, where she has worked since 2024. She has a background in marketing and extensive experience in consumer trend forecasting and product promotion, having held various roles at Kohl's and Groupon.
Current Role at Snappy
Bethany Lutz serves as the Senior Category Manager at Snappy, a position she has held since 2024. In this role, she focuses on managing product categories, utilizing her expertise in consumer trend forecasting and product promotion. Her consumer-focused mindset and collaborative spirit contribute to her effectiveness in this position.
Education and Expertise
Bethany Lutz studied Marketing at Indiana University - Kelley School of Business, where she earned a Bachelor of Science in Business with a focus on International Business. She furthered her education at Universitat Pompeu Fabra, where she studied Marketing and participated in a Study Abroad program in Barcelona, Spain. This educational background equips her with a strong foundation in marketing principles and international market dynamics.
Professional Background
Bethany Lutz has a diverse professional background, primarily in retail and e-commerce. She worked at Kohl's Department Stores in various roles, including Merchandise Analyst and Assistant Buyer, focusing on categories such as personal care, fashion bedding, and decorative items. She also held multiple positions at Groupon, including Senior Buyer and Associate Buyer, where she specialized in apparel and consumer electronics.
Achievements in Retail Management
Throughout her career, Bethany Lutz has demonstrated strong analytical skills and attention to detail. She has a proven track record in cross-functional leadership and building partner relationships. Her experience spans various product categories, allowing her to effectively forecast consumer trends and promote products in competitive markets.
Previous Experience at Kohl's and Groupon
Bethany Lutz's previous roles at Kohl's Department Stores included positions as Merchandise Analyst and Assistant Buyer, where she worked on product categories such as rugs, window decor, and fitness accessories. At Groupon, she progressed from Assistant Buyer to Senior Buyer, managing categories like consumer electronics and sports equipment, which provided her with extensive experience in product management and buyer responsibilities.