Southida Deovan
About Southida Deovan
Southida Deovan serves as the Head of Sales Transport at Societe Generale Equipment Finance (SGEF) in Wuppertal, Germany, where he has worked since 2022. He has extensive experience in the automotive finance sector, having held various roles at Daimler Truck Financial Services, Mercedes-Benz Bank, and Renault Group.
Work at Societe Generale
Southida Deovan serves as the Head of Sales Transport at Societe Generale Equipment Finance (SGEF) since 2022. Based in Wuppertal, Nordrhein-Westfalen, Deutschland, she has been instrumental in developing sales strategies tailored to the transport sector. Her leadership focuses on enhancing customer engagement and driving sales growth within the organization.
Previous Experience in Financial Services
Before her current role, Southida Deovan worked at Daimler Truck Financial Services GmbH as Sales Development & Integration from 2020 to 2022. Prior to that, she held the position of Head of Mercedes-Benz Rent Deutschland at Mercedes-Benz Bank AG from 2016 to 2020. Her extensive experience in financial services includes various roles at Mercedes-Benz Financial Services France, where she contributed to sales and business development initiatives.
Education and Expertise
Southida Deovan holds a Master's degree in Economics and International Affairs from Université Paris-Sorbonne, completed in 2003. She also completed an Advanced Management Programme at Frankfurt School of Finance & Management in 2023. Additionally, she studied Banking and Credit at ADG Academy, focusing on supervisory aspects relevant to the credit business. Her educational background equips her with a strong foundation in financial management and leadership.
Achievements in Sales and Strategy
In her role at GEFA Bank, Southida Deovan led the development and execution of sales strategies that resulted in an annual new business volume exceeding 1 billion euros, managing over 12,000 contracts. She also generated additional non-interest revenues through the in-house 'fuel-card' product and played a key role in driving the energy transition towards electromobility by collaborating with various ecosystem players.
Background in Automotive Finance
Southida Deovan began her career in the automotive finance sector with Renault Group, where she worked as Sales Methods and later as International Account Manager Overlease at RCI Banque. Her early experiences laid the groundwork for her expertise in sales and project management within the automotive industry, contributing to her subsequent roles in major financial services firms.