Francis Lavelle
About Francis Lavelle
Francis Lavelle serves as the Chief Data Officer at Softcrylic, a position he has held since 2022. He has an extensive background in analytics and online strategy, with previous roles at notable companies such as Discovery Communications and Delta Air Lines.
Work at Softcrylic
Francis Lavelle has been serving as the Chief Data Officer at Softcrylic since 2022. In this role, he oversees data strategy and analytics initiatives, contributing to the company's focus on data-driven decision-making. Prior to this position, he held the role of Senior Vice President of Analytics at Softcrylic for nine years, from 2013 to 2022. His extensive experience in analytics and data management has been instrumental in shaping the company's approach to leveraging data for business growth.
Previous Experience in Analytics and Strategy
Francis Lavelle has held various significant positions in the field of analytics and online strategy. He worked as the Director of Analytics at Discovery Communications from 2009 to 2013 and at HowStuffWorks.com from 2008 to 2013. His earlier roles include serving as the Web Analytics Manager at Delta Air Lines from 2006 to 2008 and as the Manager of Online Strategy at Redcats USA from 2004 to 2006. Additionally, he was a Project Manager at Ecommerce Partners from 2003 to 2004.
Educational Background
Francis Lavelle studied at New York University, where he earned a Certificate in International Business and Finance from 2004 to 2005. He also holds a Bachelor of Arts degree in History and Spanish from Wofford College, which he completed from 1990 to 1994. His educational background has provided him with a strong foundation in both analytical and strategic thinking.