Geoff Ogrin
About Geoff Ogrin
Geoff Ogrin serves as the Senior Director of Data Activation at Softcrylic, where he has worked since 2024. He has extensive experience in analytics and data management, having held various roles at Equifax and Turner Broadcasting System prior to his current position.
Current Role at Softcrylic
Geoff Ogrin serves as the Senior Director of Data Activation at Softcrylic, a position he has held since 2024. In this role, he focuses on leveraging data to enhance client engagement and decision-making. His responsibilities include overseeing data activation strategies and ensuring that client teams effectively utilize analytics to inform their choices. Ogrin's transition to this strategic role marks a shift from hands-on analytics work to a leadership position that emphasizes collaboration and team building.
Previous Experience at Softcrylic
Geoff Ogrin previously worked at Softcrylic as the Director of Data Activation from 2021 to 2024 and as a Senior Consultant from 2019 to 2021. During his tenure, he contributed to various data-driven projects and worked closely with client teams to implement effective analytics solutions. His experience in these roles helped him develop a strong understanding of client needs and the importance of data in driving business decisions.
Professional Background at Equifax
Before joining Softcrylic, Geoff Ogrin held several positions at Equifax. He served as the Director of Data and Analytic Platforms from 2018 to 2019 and as the Director of Digital Media Marketing Analytics from 2015 to 2018. In these roles, he was responsible for managing data platforms and analytics initiatives that supported marketing strategies and enhanced data-driven decision-making processes.
Education and Academic Background
Geoff Ogrin earned a Bachelor of Science degree in Agri-business Management and Rural Development from West Virginia University, where he studied from 2005 to 2009. His academic background provided a foundation for his career in analytics and data management, equipping him with the skills necessary to analyze and interpret data effectively.
Industry Involvement and Networking
Geoff Ogrin actively participates in industry events, including the Adobe Summit, where he engages with peers and industry leaders. He values networking and connecting with colleagues and clients, which enhances his understanding of market trends and client needs. His commitment to team building and learning from others contributes to his effectiveness in his current role.