Jim Hoefflin
About Jim Hoefflin
Jim Hoefflin serves as the Chief Executive Officer of Softeon since 2022, bringing extensive experience from previous leadership roles at various companies, including Hanson Dodge Creative and RedPrairie Corporation.
Work at Softeon
Jim Hoefflin has served as the Chief Executive Officer at Softeon since 2022. He operates from Reston, Virginia, where he focuses on creating a thriving environment for talent. His leadership emphasizes setting a strong example and fostering a top-performing culture characterized by urgency.
Previous Leadership Roles
Before joining Softeon, Hoefflin held various leadership positions. He was the Chief Operating Officer at Hanson Dodge Creative from 2010 to 2011 and served as the Executive Vice President of Products & Marketing at RedPrairie Corporation from 2008 to 2010. Additionally, he was the President & Chief Operating Officer at Kewill from 2015 to 2016 and the President & Chief Executive Officer at Empower Software Solutions from 2012 to 2015.
Education and Expertise
Jim Hoefflin studied Data Processing at Gateway Technical Institute, where he earned an Associate of Applied Science (AAS) degree. He furthered his education at Crummer Graduate School of Business at Rollins College, obtaining a Master of Business Administration (M.B.A.). His educational background supports his extensive experience in executive leadership and technology-driven business strategies.
Achievements in Business Transformation
Throughout his career, Hoefflin has led significant transformations in various organizations. At CBORD / Horizon, he shifted the focus from departmental solutions to a comprehensive patron-centric platform. At Empower Software Solutions, he implemented a dual go-to-market strategy that resulted in double-digit growth. His tenure at RedPrairie Corporation saw a fivefold increase in revenues through organic growth and strategic acquisitions.
Board Memberships and Partnerships
In addition to his executive roles, Hoefflin has served on boards and as a partner in various organizations. He was a Board Member and Partner at Hanson Dodge Creative from 2012 to 2014 and held board positions at Kewill and Empower Software Solutions during his tenure at those companies.