Katie Burton
About Katie Burton
Katie Burton serves as the Director of Product Marketing at Sojern, where she has worked since 2021. With a background in customer experience and a focus on the travel industry, she has held various roles in marketing and operations throughout her career.
Current Role at Sojern
Katie Burton serves as the Director of Product Marketing at Sojern, a position she has held since 2021. In this role, she focuses on enhancing customer experience through strategic initiatives in product marketing. Additionally, she has been involved in growth marketing at Sojern, contributing to the company's objectives in the travel industry and ad technology.
Professional Experience
Katie Burton has extensive experience in various roles within the marketing and operations sectors. Before her current position, she worked at Sojern as the Director of Customer Advocacy & Product Marketing from 2016 to 2021. Her earlier roles include QA Manager at Intuit and Operations/Internet Communications Supervisor at Memberworks, Inc. She also held the position of Data Indexing Supervisor at Intuit from 2003 to 2005.
Education and Training
Katie Burton studied at Universal Technical Institute from 1992 to 1995, where she gained foundational knowledge that has supported her career in marketing and operations. This educational background has contributed to her expertise in customer experience and product marketing strategies.
Industry Involvement
Katie has been a Pro Member of the Product Marketing Alliance since 2021. This involvement reflects her commitment to staying updated with industry trends and best practices in product marketing. She is open to discussions about travel marketing and encourages networking with professionals in the field.
Focus on Customer Experience
Throughout her career, Katie Burton has maintained a strong focus on customer experience, particularly in areas such as end-user testing and go-to-market strategy. Her dedication to understanding customer needs has shaped her approach to marketing within the travel and ad technology industries.