Katie Malone
About Katie Malone
Katie Malone is an Analyst with a focus on data analysis to support strategic marketing decisions. She has extensive experience in paid search advertising and has worked for notable companies such as Reynolds American, Microsoft, and Sojern.
Work at Sojern
Currently, Katie Malone serves as an Analyst at Sojern, a position she has held since 2018. Based in San Francisco, California, she focuses on data analysis to inform strategic marketing decisions. Her role involves utilizing data visualization techniques to enhance advertising efforts, particularly in the travel, entertainment, and technology sectors.
Previous Experience
Katie Malone has a diverse professional background. She worked at Reynolds American, Inc. as a Trade Marketing Representative III from 2011 to 2014, contributing for three years in the United States. Following this, she held the position of Paid Search Strategist at Headsets.com for two months in 2015. She then transitioned to Hawksem, where she served as an Account Executive from 2016 to 2017. Her experience also includes a role as a Strategic SEM Account Specialist at Microsoft from 2017 to 2018 in Redmond, Washington.
Education and Expertise
Katie Malone studied at Arizona State University, where she earned a Bachelor of Science degree in Entrepreneurship from 2007 to 2011. She also attended the W. P. Carey School of Business at Arizona State University, focusing on Management and Entrepreneurship. Her academic background supports her expertise in paid search advertising across various verticals.
Specialization in Data Visualization
Katie Malone specializes in data visualization, particularly in the context of advertising. Her skills are applied to sectors such as travel, entertainment, and technology. This specialization enables her to effectively communicate complex data insights, driving informed marketing strategies.