Kelsey Knake
About Kelsey Knake
Kelsey Knake is a Senior Account Manager at Sojern with expertise in managing CPA, CPM, and CTR campaigns. She has a background in marketing and extensive knowledge of various advertising formats, having previously worked at West Gate Bank, First Data, and studied at Lorenzo de' Medici-Rome and the University of Nebraska-Lincoln.
Current Role at Sojern
Kelsey Knake serves as a Senior Account Manager at Sojern, a position she has held since 2017. In this role, she engages in proactive strategic and tactical interactions with direct clients and agencies. Kelsey works closely with internal teams to drive strategic improvements in operational processes, ensuring effective campaign management and client satisfaction.
Previous Experience at First Data
Kelsey Knake has a comprehensive background at First Data, where she worked from 2012 to 2017. She began as an Analyst for three years, followed by a role as Senior Training Specialist for two years. In these positions, she developed skills in data analysis and training, contributing to the operational efficiency of the organization.
Experience at West Gate Bank
Before her tenure at First Data, Kelsey worked at West Gate Bank as a Lead Teller from 2010 to 2012. During her two years in this role, she gained valuable experience in customer service and banking operations, which laid a foundation for her subsequent career in account management.
Educational Background
Kelsey Knake studied at the University of Nebraska-Lincoln, where she earned a Bachelor of Science in Business Administration with a focus on Marketing from 2008 to 2012. Additionally, she studied at Lorenzo de' Medici-Rome, achieving an Art History Concentration in 2010. Her educational background supports her expertise in marketing and advertising.
Expertise in Advertising Campaigns
Kelsey possesses extensive product knowledge in various forms of advertising, including programmatic display, mobile, native, dynamic, Facebook, video, and YouTube advertising. She specializes in managing and optimizing campaigns based on cost per action (CPA), cost per thousand impressions (CPM), and click-through rates (CTR), demonstrating her proficiency in digital marketing strategies.