Sasha Ancona, MBA
About Sasha Ancona, MBA
Sasha Ancona, MBA, serves as the Senior Sales Director for Mexico and Latin America at Sojern, where she has worked since 2021. With over 25 years of experience in various sectors, she specializes in programmatic advertising and has a strong background in business development and team mentorship.
Work at Sojern
Sasha Ancona has been serving as the Senior Sales Director for Mexico and Latin America at Sojern since 2021. In this role, she is responsible for overseeing sales operations and strategies in the region. Prior to her current position, she worked as the Regional Sales Director for Mexico, the Caribbean, and Latin America from 2016 to 2021. During her tenure at Sojern, she played a significant role in launching and developing the Property Solutions division across Mexico, Central, and South America, demonstrating her expertise in expanding international business operations.
Education and Expertise
Sasha Ancona holds a Master of Business Administration (MBA) from Instituto Europeo de Posgrado, where she studied Programmatic Advertising, Digital Marketing, and E-commerce from 2020 to 2022. She also earned a Bachelor of Business Administration (BBA) from Universidad la Salle Cancún A.C. from 1991 to 1995. Her educational background complements her professional experience, which spans over 25 years in various fields, including hotel management, marketing, e-commerce, and digital marketing.
Background
Sasha Ancona began her career in the hospitality industry, working at Hotel Gran Melia Cancun in various roles from 1995 to 2003. She served as a Vacation Club Operation Manager Assistant, D.O.S & Marketing Director Assistant, and Marketing Executive Coordinator. This foundational experience in hotel operations and marketing provided her with valuable insights that she later applied in her roles at Sojern, particularly in sales and business development.
Achievements
Throughout her career, Sasha Ancona has been recognized for her strong mentorship and coaching skills, focusing on the growth of both business and teams. Her multilingual capabilities and specialization in programmatic advertising have positioned her as a key player in the digital marketing landscape. She has successfully launched and developed significant business initiatives, such as the Orbitz World Wide Merchant business in Mexico, showcasing her ability to drive international business expansion.