Carl Tivelius
About Carl Tivelius
Carl Tivelius serves as the Marketing Manager for Solita in Sweden, where he has worked since 2022. He has extensive experience in strategic sales and marketing, having co-founded multiple Ferrologic entities and contributed to Solita's growth since 2019.
Work at Solita
Carl Tivelius has been employed at Solita since 2019, initially serving in strategic sales and inside sales roles. In 2022, he transitioned to the position of Marketing Manager for Sweden, based in Stockholm. His responsibilities include enhancing brand awareness through social media campaigns and engaging in employer branding efforts to attract top talent. He collaborates closely with sales teams to ensure alignment between marketing initiatives and sales objectives.
Background in Ferrologic
Prior to his current role at Solita, Carl Tivelius co-founded Ferrologic, where he held various executive partner positions from 2001 to 2019. His tenure included roles in Belgium, Denmark, and strategic analytics, focusing on enterprise design and analytics. This extensive experience in the analytics and consulting sectors laid the foundation for his current marketing strategies at Solita.
Education and Expertise
Carl Tivelius studied Materials Science at KTH Royal Institute of Technology, earning a Master of Science degree from 1986 to 1991. He furthered his education at KTH Executive School AB, completing an Executive Program in Consultancy Management in 2013. His academic background supports his expertise in strategic marketing and consultancy within the technology sector.
Previous Work Experience
Before joining Solita, Carl Tivelius worked in various roles across different companies. He was involved in primary and secondary steelmaking at SSAB Oxelösund from 1994 to 1997 and served as an Enterprise Resources Planning Specialist at Infor from 1997 to 2000. Additionally, he worked in ironmaking at SSAB Oxelösund from 1991 to 1994, gaining valuable industry experience.
Marketing Initiatives at Solita
In his role as Marketing Manager, Carl Tivelius plays a key role in positioning Solita as a thought leader in the Swedish market. He organizes crash courses and events aimed at generating leads for the business. His strategic marketing initiatives focus on enhancing Solita's visibility and reputation in Sweden, contributing to the company's growth and market presence.