Petteri Hertto
About Petteri Hertto
Petteri Hertto is a Service Designer and Director at Solita, where he employs customer-driven design and data analytics to develop innovative business strategies. He has extensive experience in academia and various design roles, contributing to customer experience and service design initiatives.
Work at Solita
Petteri Hertto has served as a Service Designer & Director at Solita since 2020. In this role, he utilizes customer-driven design, cultural knowledge, prototyping, and experiments to create strategies and new business opportunities. He is part of the leadership team at Solita Design & Strategy, which includes over 100 designers. His work involves developing customer experience strategies, design strategies, and business strategies, focusing on enhancing project success rates through the assessment of desirability, profitability, and feasibility.
Previous Experience
Before joining Solita, Petteri Hertto held several positions in academia and industry. He worked as a Visiting Lecturer at Aalto University from 2010 to 2017. Prior to that, he was a Service Designer, Design Team Lead, and Partner at Palmu from 2009 to 2020. His earlier roles include Senior Consultant at Satama Interactive Oyj from 2006 to 2008 and Lecturer at Laurea University of Applied Sciences from 2004 to 2005. He also served as a Researcher at Stakes from 2002 to 2006.
Education and Expertise
Petteri Hertto studied Behavioral Economics at the University of Turku, where he earned a Master of Social Sciences from 1997 to 2002. He is currently pursuing a PhD in Econometrics and Quantitative Economics at Aalto University, a program he has been engaged in since 2003. His expertise includes concept leadership, design thinking, and service design, with a strong emphasis on incorporating human, customer, and behavioral insights into his work.
Design and Strategy Focus
At Solita, Petteri Hertto specializes in employing data analytics and data-driven design decisions. He focuses on assessing various aspects of business reorganization to improve development project success rates. His approach integrates human insight, customer insight, behavioral insight, and ethnography, allowing him to create effective strategies that align with customer needs and market demands.