Breaune Crouch
About Breaune Crouch
Breaune Crouch is a Social Content Strategy Manager at Solo Stove, where he has worked since 2022. He has a diverse background in media and marketing, including roles at WMC-TV and KSLA News 12, and holds a Bachelor of Arts in Radio, Television, and Film from the University of North Texas.
Current Role at Solo Stove
Breaune Crouch serves as the Social Content Strategy Manager at Solo Stove, a position she has held since 2022. In this role, she manages a team that includes a Social Media Manager, Social Media Specialist, Influencer Program Coordinator, Social Media Moderators, and freelance copywriters. Crouch is responsible for analyzing content performance and translating insights into real-time strategy goals. She has developed the building blocks for the company's social brand voice, buying personas, and social channel strategy using customer audience data.
Previous Experience in Media Production
Breaune Crouch has extensive experience in media production. She began her career as a Script to Screen and Original Programming Intern at AMS Pictures from 2009 to 2010. She then worked at WMC-TV in various roles, including Junior Commercial Producer from 2015 to 2016, Digital Marketing Specialist from 2016 to 2018, and Creative Director from 2018 to 2021. Additionally, she served as Art Director at KSLA News 12 from 2012 to 2015.
Education and Academic Background
Breaune Crouch studied at Collin College, where she earned an Associate of Arts (A.A.) degree in Liberal Arts and Sciences/Liberal Studies from 2005 to 2007. She then attended the University of North Texas, achieving a Bachelor of Arts degree in Radio, Television, and Film from 2007 to 2010. Her educational background has provided her with a solid foundation for her career in media and content strategy.
Achievements in Social Media Growth
During her tenure at Solo Stove, Breaune Crouch launched initiatives in collaboration with the performance and retention team that resulted in a 30% year-over-year social growth and monthly net new email list growth. She has established relationships with micro to mega influencers to fulfill awareness goals and asset reallocation for paid amplification, contributing to the company's overall marketing strategy.
Career Progression and Roles
Breaune Crouch's career has seen a progression through various roles in the media and marketing sectors. After her internship at AMS Pictures, she gained experience at WMC-TV in multiple capacities before moving to Solo Stove. At Solo Stove, she initially worked as a Marketing Project Manager from 2021 to 2022 before advancing to her current role as Social Content Strategy Manager. This trajectory highlights her growth and adaptability in the industry.