Yasmin Torres
About Yasmin Torres
Yasmin Torres is a Marketing Supervisor at Sony Music Entertainment, where she has worked since 2019. With a background in international marketing and a strong educational foundation in digital marketing and advertising, she specializes in developing strategies to enhance artist visibility in the Brazilian music market.
Work at Sony Music Entertainment
Yasmin Torres has been employed at Sony Music Entertainment since 2019, currently holding the position of Marketing Supervisor. Prior to this role, she worked as a Marketing Coordinator from 2017 to 2019. During her tenure, she developed marketing strategies for a diverse range of artists across various genres, including funk, trap, samba, pop rock, hip hop, and pagode. She also played a significant role in planning and executing media campaigns to support both emerging and established artists in Brazil. Her responsibilities include creating and executing influencer strategies to enhance artist visibility and engagement in the Brazilian music market.
Education and Expertise
Yasmin Torres has a solid educational background in marketing and communication. She studied Comunicação Social - Publicidade e Propaganda at Pontifícia Universidade Católica do Rio de Janeiro, earning her Bachelor's degree from 2009 to 2012. She furthered her education by studying Empreendedorismo at the same university, achieving Domínio Adicional in 2013. Additionally, she completed a Master of Business Administration (MBA) in Digital Marketing at Fundação Getulio Vargas from 2016 to 2018. This educational foundation supports her expertise in developing effective marketing strategies in the music industry.
Background
Before her current role at Sony Music Entertainment, Yasmin Torres gained experience in various positions that contributed to her marketing skills. She worked as an Advertising Business Intern at TIM Brasil in 2011 and as a Production Intern at Mongeral Aegon from 2010 to 2011. These early roles provided her with foundational knowledge in advertising and production, which she later applied in her marketing career within the music industry.
Achievements
Throughout her career at Sony Music Entertainment, Yasmin Torres has been involved in various initiatives aimed at promoting artists in the Brazilian music market. She has utilized creative marketing ideas to break new talents while also supporting renowned artists. Her involvement in financial planning and tour support has been essential to ensuring successful artist promotions and events. These contributions highlight her role in enhancing the visibility and engagement of artists in a competitive industry.