Yessica Paola Gómez Valerdi
About Yessica Paola Gómez Valerdi
Yessica Paola Gómez Valerdi is a Label Manager at Sony Music Entertainment with over a decade of experience in mass media, focusing on marketing and public relations.
Work at Sony Music Entertainment
Yessica Paola Gómez Valerdi has been serving as a Label Manager at Sony Music Entertainment since 2018. In this role, she focuses on the development and implementation of promotional campaigns for various talents and brands. Her responsibilities include overseeing marketing strategies and enhancing the visibility of artists within the competitive music industry.
Background in Mass Media
Yessica Gómez Valerdi possesses over a decade of experience in mass media, particularly in marketing and public relations. Her career includes significant roles at prominent media companies, where she has honed her skills in campaign development and brand positioning. This extensive background has equipped her with a comprehensive understanding of the media landscape.
Education and Expertise
Yessica studied at Universidad Nacional Autónoma de México, where she earned a Licenciatura in Relaciones públicas, publicidad y comunicación aplicada from 2007 to 2011. She furthered her education with a Diplomado en Diseño y Administración de la Imagen Personal e Institucional, achieving a degree in Comunicación, general in 2013. This educational foundation supports her expertise in marketing and public relations.
Previous Experience in Media
Before joining Sony Music Entertainment, Yessica worked at TV Azteca in various roles, including Ejecutivo de Mercadotecnia y Relaciones Públicas from 2013 to 2018, and Asistente de Dir. Comunicación Interna from 2009 to 2012. She also served as Community Manager y RR.PP at Azteca America for one year from 2012 to 2013. These positions contributed to her professional growth and understanding of media relations.
Specialization in Promotional Campaigns
Yessica Gómez Valerdi specializes in the development, implementation, and positioning of promotional campaigns for talent, brands, and television programs. Her strategic approach to marketing has enabled her to effectively enhance brand visibility and audience engagement across various platforms.