Soon is a fintech company based in Salt Lake City, Utah, specializing in consumer finance with a focus on secure, user-controlled financial transactions and investment strategies such as dollar-cost averaging and tax-loss harvesting.

Company Locations

Soon is based in Salt Lake City, UT, USA. The company also supports a remote work environment, allowing team members to work from various locations.

Industry and Sub-Industry

Soon operates in the fintech industry, specifically within the consumer finance sub-sector. The company focuses on providing financial technology solutions to individual consumers.

Y-Combinator Batch W22

Soon was part of the Y-Combinator Winter 2022 batch, which provided the company with acceleration support to boost its growth and development.

Cyber Monday Deals

Soon offers a 50% discount on all annual plans and 50% off on all monthly plans for three months during Cyber Monday. This deal expires on December 4, 2023.

Investment and Tax Features

Soon offers a secure and anonymous wallet controlled only by the user. The platform supports investment via dollar-cost averaging, a method that spreads out investments over multiple price points. Premium users can utilize a tax-loss harvesting feature and have a portion of each gain set aside in a Tax Stash for capital gains taxes. Gains and losses are pooled weekly and sent back to the user's bank account or reinvested if the user opts in.

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