Dominik Hemeli
About Dominik Hemeli
Dominik Hemeli is a Senior Performance Marketing Manager with extensive experience in performance marketing and CRM marketing automation. He has held various marketing roles in companies such as Staffbase and SoSafe, contributing to lead generation and campaign performance.
Current Role at SoSafe
Dominik Hemeli serves as a Senior Performance Marketing Manager at SoSafe, a position he has held since 2024. In this role, he focuses on developing high-performing marketing campaigns that drive engagement and conversion. His responsibilities include not only campaign management but also knowledge transfer to clients, ensuring they understand the strategies and tools used in performance marketing.
Previous Experience in Performance Marketing
Before joining SoSafe, Dominik Hemeli worked at Nerds as a Senior Performance Marketing Manager from 2022 to 2024. He previously held the position of Performance Marketing Manager at Nerds for four months in 2021. Additionally, he was a Performance Marketing Manager at Staffbase from 2020 to 2021, where he contributed to the company's growth through effective marketing strategies.
Educational Background
Dominik Hemeli studied at Technische Universität Chemnitz, where he earned a Bachelor of Arts in Medienkommunikation from 2013 to 2016. He furthered his education at Hochschule Mittweida, obtaining a Master of Science in Industrial Management from 2016 to 2019. His academic background provides a solid foundation for his career in marketing and management.
Early Career and Development
Dominik began his marketing career as a working student at a regional furniture retailer, where he gained experience in social media, web design, events, and growth marketing for a startup project. He also participated in the Bundesfreiwilligendienst at DJH Jugendherberge Chemnitz Eins from 2012 to 2013, which contributed to his early professional development.
Contributions to Staffbase
During his tenure at Staffbase, Dominik Hemeli played a significant role in the company's growth, implementing effective lead-generation strategies across various platforms, including LinkedIn, Facebook, Xing, and Google. His focus on CRM marketing automation helped ensure high-quality leads for sales teams, contributing to the overall success of the organization.