Marko Koić
About Marko Koić
Marko Koić is a Senior Product Marketing Manager with over 10 years of experience in B2C and B2B marketing. He has a strong background in channel and partner marketing, having worked at notable companies such as Infobip and Erste Bank Croatia.
Work at SoSafe
Marko Koić has been employed at SoSafe as a Senior Product Marketing Manager since 2022. In this role, he focuses on developing product launch strategies for the global market. He implements and tracks marketing strategies across various channels and countries, ensuring alignment with business objectives and market needs.
Previous Experience at Infobip
Before joining SoSafe, Marko Koić worked at Infobip as a Product Marketing Manager from 2018 to 2022. During his four years in this position, he contributed to the company's marketing efforts in Zagreb, focusing on enhancing product visibility and market penetration.
Career at Erste Bank Croatia
Marko Koić has extensive experience in the banking sector, having worked at Erste Bank Croatia. He served as Head of Digital Marketing Department from 2016 to 2018 and as Digital Marketing Manager from 2014 to 2018. He began his tenure at Erste Bank as a Client Communication Manager in 2014, where he worked for 11 months.
Education and Expertise
Marko Koić studied at the University of Zagreb, focusing on Faculty of Economics and Marketing. He furthered his education at the University of Cambridge, where he achieved an IELTS certification in 2010. Additionally, he completed a year-long program at the Product Marketing Alliance from 2020 to 2021, enhancing his skills in product marketing.
Marketing Specialization
Marko Koić has over 10 years of experience in both B2C and B2B marketing segments. His specialization includes channel and partner marketing, with a focus on strategies that enhance sales, retention, up-sell, and cross-sell. He emphasizes building relationships and loyalty within the markets he serves.