Tara Sidhu
About Tara Sidhu
Tara Sidhu is a Senior Specialist in Global Communications and Brand at SOTI, where she has worked since 2021. She has extensive experience in communications and public relations, having held various roles at organizations such as GoodLife Fitness and Mastronardi Produce Ltd.
Current Role at SOTI
Tara Sidhu serves as the Senior Specialist in Global Communications and Brand at SOTI, a position she has held since 2021. In this role, she acts as the first point of contact for global inquiries, ensuring effective communication across various platforms. Tara oversees the editing and proofreading of content for internal and external publications, including email blasts, website landing pages, and video scripts. She encourages team collaboration and captures insights related to organizational initiatives, business successes, and events.
Previous Experience in Communications
Prior to her current position, Tara held several roles in communications across different organizations. She worked as a Communications Specialist at William Osler Health System from 2020 to 2021. Before that, she was a Communications Specialist at Mastronardi Produce Ltd. for two years. Additionally, Tara has experience as a Digital Community Coordinator at Rebelstork for one month in 2020 and as a Coordinator for Volunteer Development & Communications at Junior Achievement of Southern Alberta from 2012 to 2013.
Career at GoodLife Fitness
Tara Sidhu has a significant background with GoodLife Fitness, where she held multiple positions over several years. She served as a Member Experience Regional Manager from 2011 to 2012 and as a Public Relations Specialist from 2013 to 2016. Additionally, she was an Assistant General Manager from 2010 to 2011 and worked as a Member Experience Specialist on the Club Opening Team from 2009 to 2010. Her diverse roles contributed to her expertise in member experience and public relations.
Educational Background
Tara Sidhu has a solid educational foundation in communication studies. She earned a Bachelor of Arts in Communication Studies from Athabasca University, completing her degree over eight years from 2006 to 2014. Additionally, she achieved an Advanced Diploma in Corporate Communication & Public Relations from Fanshawe College in 2009. Tara also holds an Advanced Diploma in Broadcasting - Radio, TV, Film from Niagara College, which she completed from 2003 to 2006.